If you are in Las Vegas right now for the big apparel trade shows, you’ve no doubt seen the skeleton of the High Roller—the 550-foot tall observation Ferris wheel that will anchor the new Linq entertainment and retail project slated to start opening later this year. Linq is a project spearheaded by Caesars Entertainment Corp. with Los Angeles’ Caruso Affiliated working as a retail advisor.

The massive Ferris wheel will have 28 cabins, which will each hold 40 people. That means the High Roller can hold up to 1,120 people at once. It will take 30 minutes to make one rotation.

There will also be something called an “interactive wheel house” which will feature a lounge.

The Linq website has a few fun facts. For example, the wheel has 112 225-square-foot cables,, each of which “has a breaking force equal to 550 tons (or the weight of approximately 185 Hummer H2s).” Each of the 28 cabins weighs about 44,000 pounds and “doubly curved” windows made from “four sheets of laminated glass.” And there will be “dynamic video and music shows” within the cabins.


The High Roller Ferris wheel at Linq, Las Vegas


Linq Las Vegas’ High Roller Ferris wheel will have 28 cabins, which can hold up to 40 people each.

But that’s not all. The High Roller won’t be completed until next year, but it already has a competitor, the SkyVue. Dubbed a “corporate game changer,” the project, located near Mandalay Bay, will feature 130,000 square feet of LED video signage.

First published at Apparelnews.net on August 18,2013