LA Denim Demand in London

051913-Selfridges-denim-aan-DSCF1250_t600

On a recent trip to the United Kingdom, I dropped by theSelfridges & Co.flagship on London’s famed Oxford Street—and immediately felt at home in the denim department.

Hudson, J Brand, Mother, Paige Denim, Citizens of Humanity, 7 for All Mankind, Current/Elliot, Goldsign and Koral—all LA brands–were all prominently displayed.

The massive denim department is apparently bursting at the seams. Selfridges will unveil an expanded Denim Studio later this year. Clearly LA denim is in demand in London.

Perhaps that’s the real reason the European Union recently jacked up the duties on US-made denim.

And maybe–just maybe–that’s the real reason behind some U.K. politicians’ efforts to consider leaving the EU.

Fun fact: Selfridges was founded by an American businessman. For a behind the scenes look at the retail store’s history, I highly recommend Masterpiece’s “Mr. Selfridge,” airing on PBS in the US now.

051913-Selfridges-denim-aan-DSCF1249_t640 051913-Selfridges-denim-aan-DSCF1247_t640 051913-Selfridges-denim-aan-DSCF1248_t640 051913-Selfridges-aan-DSCF1243_t410 051913-Selfridges-denim-aan-DSCF1251_t640

First published at ApparelNews.net on May 19, 2013.