Tokidoki x Lagerfeld x Choupette = Genius

070113-tokidoki-KarlLagerfeld-Choupette-animated_t600

In preparation for the launch of the Tokidoki x Karl Lagerfeld apparel and accessories collection, Los Angeles–based pop culture brand Tokidoki has released Mr. Choupette, aKarl Largerfeld statuette featuring (and named after) the designer’s cat Choupette.

Mr. Choupette joined two other Lagerfeld figurines: Mr. Jeans and Mr. Black. But, as Tokidoki points out, this is Choupette’s first appearance immortalized in plastic.

070113-tokidoki-karllagerfeld-statuette_t670

Accompanying the announcement was this statement from Lagerfeld: “I am very flattered that I have become a ‘Tokidoki.’ I have always loved them and I am very happy to be one of them.”

The figurine is limited-edition and available for $200 at the Tokidoki boutique in Los Angeles—and on the company’swebsite beginning July 12. The Tokidoki x Karl Lagerfeld collection will be sold exclusively by Net-a-Porterbeginning July 3.

And there’s more. To celebrate the launch, Tokidoki designer Simone Legno and Loris Lai created an animation strip featuring “the adventures of Karl Lagerfeld and his cat Choupette.”

You can see a preview here or wait for the full adventure on Karl Lagerfeld’s YouTube channel on July 3, with full animation debuting July 3 via the Karl Lagerfeld YouTube channel.

I know what you’re thinking: Man in suit holding a cat? James Bond (or Austin Powers) villain. But check out the real thing in this Harpers Bazaar profile. and you’ll realize it’s only a passing resemblance. Besides, this is Karl Lagerfeld. Once the animated series starts, the arm cat could become the new purse chihuahua.

070113-tokidoki-karllagerfeld-Blofeld-Evil_t670

Ernst Stavro Blofeld (Donald Pleasence) in “You Only Live Twice” and Dr. Evil (Mike Myers) in “Austin Powers”

070113-tokidoki-karllagerfeld-choupette-karl-lagerfeld_t670

Karl Lagerfeld and Choupette in Harpers Bazaar

First published at ApparelNews.net on July 1, 2013.