Attendees at the recently concluded Los Angeles Fashion Week could be forgiven for having “royals” on the brain. Not only was the popular song “Royals” by New Zealand musician Lorde well represented on the soundtrack at many events, the color was equally well represented in many of the collections shown on the runway.
The bright, electric blue shade turned up in many collections, including Sue Wong, Michael Costello, Malan Breton, Sachika, Lee & Lani Swimwear, Octavio Carlin, Nuvula and Rosario.
For Spring ’14, color-forecasting agency Pantone included a “dazzling blue” in its seasonal palette. Fran Sude, founder of Los Angeles–based color-forecasting service Design Options, said bright blue turned up “extensively” in her company’s Spring colors for many divisions, including home décor, accessories and cosmetics.
“The color evokes optimism and confidence, but we also felt that it was a color that looks radiant on many different ethnicities,” Sude said. “It’s been an important factor with our cosmetic and accessories customers [and] looks like a fabulous ‘neutral’ in handbags.”
Plus, Sude said, the color has legs.
“We feel that the color will carry through to Fall ’14 and beyond,” she said. “It will need to be surrounded with other colors to make the color continue to retail going forward. Ultimately, it’s not about the individual color but the color combination.”