What a bright idea! Color forecaster Pantone unveiled a new line of menwear calledPantone Colorwear during the recent New York Fashion Week.

The company didn’t let a little snow (okay, a LOT of snow) stop it from celebrating the new line snowy style. Staff bundled up to welcome guests to the Pantone Colorwear pop-up shop in New York’s Meatpacking District, where the scene inside was a riot of color.

Created by New York–based brand building collectiveEmpire & Branch, the Pantone Colorway collection includes polo shirts, hoodies, jackets, cardigans and accessories, and a previously-release swimwear collection.

Published Feb. 13, 2014 at